Wai-Bin Lai brings over 10 years of experience to Cobent in developing sales channels, and partner and alliance relationships within the IT sector across Europe and the Asia-Pacific. As VP, of Sales for APAC, Wai-Bin is responsible for developing and managing business opportunities within the area.

Experienced in selling business transformation and change management enterprise software solutions to global Fortune 500 companies, Wai-Bin has an in-depth understanding of sales strategies across all industry sectors.

Prior to joining Cobent, Wai-Bin was the Regional Sales Manager of APAC at Assima PLC and successfully help the Company establish an international network and was key to driving revenue growth.
 

> Back to the Management Team page